Men and women no longer pretend to seem 15 or 20 younger years. Now, attenuate and soften the signs of the passage of time, no abrupt changes, is the most frequent query.
Increasingly, patients who arrive at the aesthetic specialists' office ask for treatments that do not alter the features or cause drastic changes in the face. Looking good “without becoming someone else”, is the search for those who want to reduce the signs of aging without erasing them completely. With that goal, there are more and more options to enjoy smoother skin, hydrated and bright.
in that search, hyaluronic acid in its different textures is one of the great protagonists of non-invasive aesthetic techniques. The numbers confirm it: the number of dermal filler treatments worldwide grew by nearly two million between 2017 and 2020, according to the global report "The future of aesthetics" prepared by the agency Wunderman Thompson Intelligence.
And those numbers are expected to have grown even more as the health measures imposed by the coronavirus pandemic were relaxed..
To prepare the report and detect new trends in beauty, interviews were conducted with 15 aesthetic professionals of 13 countries between May and September 2021, plus industry data and consumer and influencer inquiries. Among the main conclusions, the evolution of the rigid concept of “ideal beauty” is highlighted, the shifting of gender boundaries and the search for the diverse and personalized, away from the “serial” faces. Here, a review of new trends 2022:
1 – Natural and diverse beauty
“Beauty is no longer rigidly defined, creativity is coming to the fore. Thanks to this, increasing demand for minimally invasive treatments”, The global report pointed out. That's why, ask the specialist for a treatment to have the nose of a celebrity or the cheekbones of another celebrity, seen less and less in clinics.
New trends point to diverse and personalized beauty that enhances individual features, away from the faces, “serial” lips or noses that were seen decades ago.
injectable procedures, like botulinum toxin (botox) and hyaluronic acid fillers, in combination with laser, are the ideal formula to improve the skin. Definitely, achieving naturalness is the main objective of hyaluronic acid fillers. They are a revolution in aesthetic medicine since they allow to achieve a natural result, it shows that you are better, but you don't know why. Thats the secret", Dr. Christián Sánchez Saizar explained to Infobae, dermatologist member of the Argentine Society of Dermatology (SAD).
In addition to returning the smoothness and volume that is lost over the years, taking care of the skin is essential. “The fillers are great allies to illuminate the look, erase traces of tiredness and enhance beauty. And the use of laser is a great ally to improve the quality of the skin” , added Sanchez Saizar.
2 – Ward off aging but respect age
Since a time ago, people no longer seek "to appear 20 years", something very popular in the first boom of aesthetic medicine between the years 80 and the 90. Attenuate the signs of the passage of time, such as loss of tone or volume and smooth wrinkles is the trend. dim and smooth, do not delete.
“No one pretends to appear 10 or 15 years less, at least my patients don't ask for it, if they seek to improve appearance according to age. I believe that life presents us with a new challenge, live some 30 a 35 years older than our grandparents. This challenge occurs both in health and in aesthetics because we have to accompany this aging by being healthy., walking with less joint pain, with fewer heart and cholesterol problems, but also with a healthy outward appearance”, dermatologist Velia Lemel told Infobae, member of the Argentine Society of Dermatology (SAD).
For your part, plastic surgeon Raul Banegas, specialist in aesthetics and member of the Argentine Society of Plastic Surgery, Cosmetic and Reconstructive (SACPER), noted that the goal is to target “the stigmas of aging, i.e. bone and soft tissue loss (what is commonly known as fat pockets). For that, with different densities of hyaluronic acid, the replacement of bone parts can be simulated with the densest product we have and the loss of soft parts can also be compensated with a medium density hyaluronic acid”.
“The use of fillers or fillers is one of the fastest growing treatments in recent years. Also to harmonize, give structure to the face and to highlight beauty and features”, added Sanchez Saizar.
Source: Infobae
